Love and Engagement Collection

///

Diamond Jewelry Collection

///
Close-up of a vintage Art-Deco Royal Asscher cut diamond bracelet being inspected with a loupe.

"Cut for Beauty" – A Legacy of Diamond Excellence

For over 170 years, the Asscher family has followed one guiding belief: Every Diamond Must Be Cut for Beauty.

At Royal Asscher, cutting a diamond means revealing its soul. Our expert craftsmanship transforms each stone into a masterpiece. Discover the story behind our legacy, and how we continue to shape the future of fine diamond cutting.

Read more

How to Buy an Engagement Ring in a Few Simple Steps

Choosing an engagement ring is one of life’s most meaningful decisions and at Royal Asscher, we’re here to guide you every step of the way. 

Whether you’re exploring timeless engagement rings or bespoke creations, you’ll find trusted advice to help you choose a piece as enduring as your love story.

Read More

Journal

Stories, ideas and perspectives from the world of diamonds.

The Cut That Started It All: Royal Asscher and the Case for Judgment Over Grading

What can a certificate really tell you about a diamond's beauty? For six generations, the Asscher family has trusted judgment as much as grading, a standard set in 1902 with...

Read more
What Makes a Diamond Worth It? The True Value Behind a Royal Asscher Diamond

A diamond’s true worth has never been measured by a price tag alone. For generations, diamonds have marked life’s most meaningful moments: a promise made, a milestone celebrated, a family...

Read more
Round, Oval, Cushion & Royal Asscher cut: Four Iconic Diamond Shapes. One Family’s Pursuit of Light.

Every diamond has a story waiting to be told. Part of that story begins millions of years ago, deep beneath the earth, where a natural diamond is formed. The next...

Read more